“One of the highlights of my career was working with Pete to develop, from scratch, a new identity and voice for Central Dupage Hospital in Illinois. Pete has that special combination of creative and strategic thinking that any marketer should be looking for.
He embraces the planning process, getting to know what consumers are looking for and then going beyond to articulate their needs in new ways they haven't even expressed.
His execution consistently hits the mark and strikes a relevant and emotional chord, while working to sell/build the brand. This can only come from making the effort to truly understand both the business and consumer perspectives, marrying the two to create powerful communication ideas.”