“Pete was easily one of the best creative directors I worked with as an account planner. He always wanted to know how the target consumer would respond to any idea he was working on. While he of course wanted to push the envelope and surprise consumers he also strived to make sure the essence of his work would be highly relevant and would move product.
Pete showed his passion for the work and the client during a difficult pitch where the agency was working hard to keep an important account. He kept true to his ideas but also was incredibly open to input from account planning as well as account management. The result was the creative idea he came up with allowed us to keep the client--relatively unheard on in today's advertising environment.
As a client now I wish I could work with more creatives like Pete.”
Mark Gilley
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